piece of design around this.
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The focus in these designs is the unique packaging, this initially being what makes the product stand out on the shelves in the supermarket.
Billboard / This teaser campaign works on two levels; the use of the strap line
‘The worst thing is you want more’ reinforces the unclear message of what is being sold and also suggests a treat may be inside the boxes, this mystery and potential media attention should help to break into the competitive market.
Print Ads / This campaign would run alongside the billboard campaign with focus on the distinctive packaging. Both the posters and billboard will help to create a distinctive and unmistakable brand image.