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Business Card
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Quite an exciting moment for me to have my very first business cards printed, this were used at my end of year show at University. I used a simple black and white design as it worked best with the print and size limitations.
Hey it's National Singing Day


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On the 27th of February we celebrate the joy of song. Everyone likes to sing, whether it’s as a job, with friends, to the radio or a sneaky warble in the shower. National Singing Day promotes the use of song at home, at work, wherever and whenever. To help advertise the day there will be a sponsored television show, featuring top singing talent, all performing in aid of Cancer Research UK. 2008 brings us a new & exciting event, with some fantastic music presented by Bunnie & Clyde, the rabbit & bear duo.It’s a fun way to brighten up the nation, whilst also helping a great cause.
I created a range of promotions and designs based around this design, Posters, Flyers, T-shirts, Badges and Storyboards for 2 viral advertisements.
ELLE Collections magazine
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Two example magazine spreads I worked on at ELLE magazine where I was working on layouts and design for the Autumn/Winter Issue.
Book page demonstrating the use of accents and dialect from home regions
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I'm from Yorkshire originally and my mum is always at home, I'm never on mar sen.
Create a piece for fans of poetry and the arts celebrating the works
of English poet Roger McGough.
(click to enlarge)4 & 5 out of 5 / Series of posters with a narrative that describes the various elements of the poets career, the choice of posters creates artwork that could be displayed on a collectors wall.
Using the phrase ‘The worst thing is’ as a starting point create and develop a
piece of design around this.


(click to enlarge)The focus in these designs is the unique packaging, this initially being what makes the product stand out on the shelves in the supermarket.
Billboard / This teaser campaign works on two levels; the use of the strap line
‘The worst thing is you want more’ reinforces the unclear message of what is being sold and also suggests a treat may be inside the boxes, this mystery and potential media attention should help to break into the competitive market.
Print Ads / This campaign would run alongside the billboard campaign with focus on the distinctive packaging. Both the posters and billboard will help to create a distinctive and unmistakable brand image.
Toffee / Television Channel

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Create a television channel for designers and people who are interested
in the creative arts.
The name for the channel is Toffee, it is based around a reinvention of the word, the content claims to improve everything around it in large quantities.
It’s food for your brain, the ingredient that makes your mouth water, your knees knock together, your heart beat faster and your face turn blue in excitement. That’s what Toffee does.
Above is an ident for the channel, demonstrating how Toffee is made and what happens when you pour it directly into the brain.
Advertise all that the site Lastminute.com has to offer

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2 in a series of 6 Billboards / This campaign aims to build awareness of not just the brand but also what is being offered, within each image is a hint of pink, this detail reinforces the brand identity and establishes a visual continuity across each of the billboards.